Every batch. Every season. All in.
After more than 60 years on ice, the Black Hawks know: the formula for success must evolve in the pursuit of greatness. Our newly-imagined American Lager reflects the passion and integrity of Hawks fans across the Cedar Valley, and we're inviting all of those fans to our Waterloo Taproom before the Dec 28 matchup against Dubuque to fuel up and get ready to cheer on your Waterloo Black Hawks!
Join us on Thursday, Dec 28 from 4pm-7pm for the ultimate pre-game party:
• Savor sips of Party Town and rev up for puck drop at 7:05pm.
• Enjoy a winning combination of bites and brews before heading over to Young Arena to cheer on the Hawks.
• Get your hands on some sweet sweet red and black swag to ensure you're cheering on your Black Hawks in style and hang with Tommy Hawk.
• Jam to some live tunes by Mike Staebell starting at 4pm.
• Score some serious prizes in our PARTY TOWN GIVEAWAY (details below)
Mark off your calendars and rally your squad for the pre-game party!
---- PARTY TOWN GIVEAWAY DETAILS:
Ready to experience the thrill of the ice like never before? We're hosting a giveaway in partnership with our pals at the Black Hawks, and you won't want to miss it. (Must be present on Thursday, Dec 28 at 6:00pm to win)
Prize One: Team Signed and Game Used Hockey Stick
Add the memorabilia item to end all other memorabilia items to your collection!
Prize Two: 20 Ticket Vouchers to Any 23-24 Regular Season Home Games (valued at $500)
No, we're not kidding. The Black Hawks are giving away ONE certificate for 20 ticket vouchers to redeem at any time during the 23-24 season.
Prize Three: A Case of Party Town American Lager (must be 21 to win)
Prize Four: 20 Beer Tokens to be Redeemed at Black Hawks Home Games (valued at $160, must be 21 to win)
Prize Five: $25 Gift Card to SingleSpeed Brewing Co.
HOW TO ENTER:
Entering the giveaway is as smooth as a slapshot.
1. Pay us a visit (or many visits!) at our Waterloo Taproom before Thursday, December 28.
2. Head straight to the bar to submit your name for the prize of your choice. (Every draft beer you purchase beyond your initial entry qualifies as an additional entry.)
3. Come to the Party Town Release Party on Thursday, December 28 for the pre-game party and official prize drawing occurring before at 6pm at our Waterloo Taproom.
* Must be present on Thursday, December 28 at 6:00pm prize drawing to win.
![]()